Journal

Ivory heavyweight tee with a small embroidered peony on the left chest
The Peony Tee: A Flower Icon for People Who Do Not Wear Florals
The peony is the most-gifted flower in the world and almost impossible to find on clothing that is not covered in it. So we stitched one, small. Read more...
Ivory heavyweight tee with a small embroidered dachshund on the left chest
The Dachshund Tee: Why the Sausage Dog Is the Perfect Embroidered Icon
A little history, a little stubbornness, and why the dachshund silhouette was one of the first icons we stitched. Read more...
Ivory heavyweight tee with a small embroidered peony on the left chest
The Minimalist Gift: Give People the Thing They Actually Love
The best gift is not the most expensive one. It is the one that proves you were paying attention. A short guide to giving less, better. Read more...
White heavyweight tee with a small embroidered tennis racket
Gifts for People Who Hate Logos: The Embroidered Icon Tee Guide
A gift that is personal without being personalised. How to pick the right icon for someone, and when to order so it arrives in time. Read more...
Navy heavyweight tee with a small embroidered Socrates bust
Minimalist Outfits Built Around One Small Detail
Five everyday outfits where a plain heavyweight tee does the work and a single embroidered icon does the talking. Read more...
Black garment-dyed heavyweight tee with a small embroidered sailboat
What Is a Garment-Dyed Heavyweight Tee? The Comfort Colors 1717, Explained
Why garment-dyed cotton feels broken-in on day one, what 6.1 oz actually means, and how the 1717 fits. Read more...
White heavyweight tee with a small embroidered lemon on the left chest
How to Wash an Embroidered T-Shirt So the Stitching Lasts
Inside out, 30 degrees, low heat, never iron the icon. The full care routine for embroidered and garment-dyed cotton tees. Read more...
Ivory heavyweight tee with a small embroidered fox on the left chest
Embroidered vs Printed T-Shirts: Which One Actually Lasts?
Screen print, DTG, heat transfer or thread. Here is how each one ages after fifty washes, and why we only stitch. Read more...